Dinner with the family-in-law, spending hours in the kitchen, and stressing about what to wear. December can be full of obligations. McDonald’s brings back the fun with X-Masters. Dive into a cartoon world and play 23 mini-games, unlock X-medals, and win exclusive prizes and deals, all within the McDonald’s App. 


Campaign identity
Illustration
Graphic design
Art direction
Client McDonald’s Nederland
Agency TBWA Studio Neboko
Year  2021