Dinner with the family-in-law, spending hours in the kitchen, and stressing about what to wear. December can be full of obligations. McDonald’s brings back the fun with X-Masters. Dive into a cartoon world and play 23 mini-games, unlock X-medals, and win exclusive prizes and deals, all within the McDonald’s App.
Campaign identity
Illustration
Graphic design
Art direction
Illustration
Graphic design
Art direction
Client McDonald’s Nederland
Agency TBWA Studio Neboko
Year 2021
Agency TBWA Studio Neboko
Year 2021







